Tonic makes it easy for people to do good things. The definition of Tonic is “anything morally, mentally, or physically inspiring” and we think it’s a good name for us!
We are a media company focused on the good that happens each day in neighborhoods all around the world. Our world is defined by a philosophy that people want to matter and make a difference instead of being defined by age, race, income, gender or geography.
One twist about us is that most media companies are typically sustained through advertising dollars, but instead we decided to create an online store filled with products that do something good for the world. Each product has a social benefit, either through how it’s made or some portion of the sale price being donated to charity. Since Tonic is committed to complete transparency, we will publish how much we have donated to various causes and post the cashed checks as proof. If we make a mistake, we’re going to publish that too.The goal is to let you feel good about spending time with us. We promise to roll out more fun and great ways you can get involved. We'll let you to help us decide where our money goes. The more you read, shop and share, the more we can support projects that do good things.
I'm very happy to be associated with this great website and today my first story went live online, highlighting the mini-revolution that was begun by California-based Horny Toad, the maker of cute and comfortable clothes. Take a look at the story and join the revolution at Horny Toad today....